Diversity challenges faced in the workplace - Free Essay Example

Sample details Pages: 4 Words: 1326 Downloads: 9 Date added: 2017/06/26 Category Management Essay Type Analytical essay Did you like this example? Diversity in the workplace means when people are getting employed without discrimination i.e. on the basis of gender, age, and ethnic, cultural background, sexual orientation, religious belief or the racial background. Diversity also refers to the other ways such as level of education, experience in life, their social economic background, also their personality and status. Don’t waste time! Our writers will create an original "Diversity challenges faced in the workplace" essay for you Create order Work experience and marital status also covers diversity (Hostager Meuse 2008). Basically workplace diversity means identifying the values of different individuals and managing them in the environment called workplace. Managing the diversity at workplace means creating that kind of environment that make use of contribution of people with different backgrounds (DeSouza 2008). So, organizations main perspective is to develop those strategies that can include different background, their perspectives and the family responsibilities for their employees (Hostager Meuse 2008). They also need to recognize all the contribution that diversity has made for the purposed of generating new ideas and the technique of doing things. Diversity also covers the policy of equal employment opportunity (EEO). All the policies related to the equal employment opportunity are important foundation for the workplace diversity policy (Hostager Meuse 2008). HOW DOES WORKPLACE DIVERSITY FIT INTO THE WIDER ORGANIZATION? Principles of workplace diversity should be incorporated with and highlight all the aspects of human resource management (DeSouza 2008). Aspects can be planning, selection, recruitment, performance appraisal, training and development etc (Hostager Meuse 2008). All the organization should show their commitment to diversity and should integrate a flexible working condition which allows their employees to balance their work and other responsibilities in the organization. Basically, workplace diversity strategies help the organization to build the relationship with the community and to enhance the contribution of its employees (DeSouza 2008). It also helps in improving the quality of its programs, products and the services delivered (Hostager Meuse 2008). Successful organizations main focus is to inculcate and embed the main principles of diversity in their cultures and the management system. These principles of diversity really values for the organization same ways as they do business (DeSouza 2008). One can easily see the reflection of diversity in their approach to people management. This is the center element in leadership which is reinforced through performance feedback and assessment. BENEFITS OF WORKPLACE DIVERSITY Any organizations success and competitiveness depends on the ability to adapt the diversity and realize their benefits. When organization actively assesses their workplace diversity issues and implementation of these diversity plans, some of the benefits can easily be reported which are as follows: Increase in Adaptability Large number of solutions with different variety can be supplied to the problems in service just by employing the diverse workforce in an organization. For sourcing and allocating resources solutions can be provided (Hostager Meuse 2008). Employers from diverse background not only bring the individual talents but also the experiences in suggesting the ideas which are flexible in adapting to the markets which are fluctuating and also the demands of the customer (DeSouza 2008). Broader service range Diversity also provides globalization. Diverse collection of employees in an organization provides diverse collection of skills which allows a company to provide the services to customers on global basis. Multiplicity of viewpoints Diverse workforce also feels comfortable while communicating with varying points of view which also provides the large number of ideas and experience (Hostager Meuse 2008). An organization can look at those ideas and views to meet the business strategy needs of the organization (DeSouza 2008). It also meets the needs of the customer more effectively. More Successful Execution Diversity at workplace also encourages the employees of the companies to perform to their highest ability (Hostager Meuse 2008). Strategies can then be executed company-wide which results in higher productivity, profit and also the return on investment. CHALLENGES OF DIVERSITY IN THE WORKPLACE For taking the advantages of the benefits of diversity at workplace, one has to face lots of challenges. Some of the challenges are as follows: Communication Problems Cultural and language barriers need to be overcome for successfully diversity programs to succeed. Ineffective communication results in confusion, lack of team work and also the low morale. Resistance to change In an organization there are always some people who will refuse to accept that social and cultural makeup of their workplace is changing day by day (Hostager Meuse 2008). Old and traditional ways mentally silences the new ideas and also inhibits the progress of the organization. Implementation of Diversity in the Workplace Implementation of diversity in the workplace is a intervening challenge to all the advocates of diversity (DeSouza 2008). With the right use of employee assessments and research data advocates must build the customized strategy to maximize the effects of diversity in the workplace for their particular organization. Successful Management of Diversity in the Workplace A strategy must be created and executed to create the civilization of diversity that filter through every department and the function of the organization (Hostager Meuse 2008). Training of diversity alone is not sufficient for the organizations diversity management plan. STRATEGIES FOR MANAGING DIVERSITY IN AN ORGANIZATION Assessment of diversity in the workplace Top companies and organization make assessing and evaluating their diversity as the internal part of the organization and the management system. An employee satisfaction survey can easily accomplish the assessment for the company efficiently. It also helps the management team to decide which challenges and obstacles to diversity are present in your workplace (Hostager Meuse 2008). It also determines which policies are to be added and which policies to be eliminated. Now to check the success of the workplace plan implementation, reassessment can be done. Development of diversity in the workplace plan Selecting the survey contributor or the provider that offers comprehensive reporting is the key decision for organization. This report will be the beginning structure of your diversity in the workplace plan. The plan made must be complete, inclusive, attainable and measurable as well. It is the organization that will decide what changes need to be made and also the timeline for the change to be attained. Implementation of diversity in the workplace plan The most important commitment is of the executive and the managerial commitment which is must for the organization (DeSouza 2008). Leaders and managers of different departments must add in various diversity policies into every aspect of the organizations utility and purpose. Another important task is the management cooperation and the participation which is required to create culture which is advantageous to the success of the organization plan. WORKPLACE DIVERSITY SOLUTIONS If possible involve all the employees in the organization in putting together and executing the diversity initiatives in the workplace (Hostager Meuse 2008). Encouraging employees of different department, to freely express their ideas and opinions, which give them, sense of equality among them. Training for the employees, this can be used to shape up various diversity policies in the organization. Assessment results to build and implement successful diversity in the workplace policies. As the economy is becoming global, the workforce in the organization is becoming increasingly diverse as well (Hostager Meuse 2008). Success and competitiveness of the organization depends on the capability to manage the diversity in the workforce effectively. Evaluating organizations diversity policies and plan for the future. CONCLUSION A diverse workforce is a reflection of a changing world these days. Diverse workforce in the organization brings the high values to the organization. Giving respect to all the nationalities working in the organization will benefit the workplace just by creating a competitive edge and also the increase in productivity as well (DeSouza 2008). By managing diversity at workplace benefits the employees by creating a fair and safe environment for them. Everyone in the organization has the access to opportunities and the challenges. Management tools in a diverse workforce should be used for giving education to all the employees about diversity and its issues which includes law and education (DeSouza 2008). Around the world, most of the places are made up of diverse cultures. So organization should learn how to adapt to them.

If I Had Not Written That Letter - 850 Words

â€Å"If I had not written that letter: would my relationship change.† Hello, Raissa, As I write this letter, I imagine myself as you are thirteen (13) years old, full of curiosity and very energetic as other teenagers are. You are experiencing changes all around you from physical, mental and emotional. You are having a great time just after your thirteenth birthday party with family and friends. Talking about friends, during this time, you will have to make decisions not based on the way you feel or from trickery advices you received from peer pressure from anyone. You will have to able to differentiate between the right and wrong companionship in order to avoid problems and situations which would create chaos in your mind. On this Sunday evening, you are going to be pressured into writing an unintentional love letter, which will later cause your heart to Pound like big rain drops rapidly falling on a zinc roof. It will be so fast that you would think it dropped to your stomach. This is a letter from your future self-advising you about your first crush experience, read carefully and learn about the outcome. While am sitting on the floor of my school library, sandwiched in between two bookshelves with about 200 books on each shelf, with the loud sound of the air conditioner and growling of my hungry stomach, I can still feel the cool breeze on that evening outside my house. I can hear the falling of dried plum leaves with its crisp sound as it hits theShow MoreRelatedIf I Had Not Written That Letter873 Words   |  4 PagesIf I had not written that letter: would my relationship change? Hello, Raissa, As I write this letter, I imagine myself as you: are thirteen years old, full of curiosity and very energetic as other teenagers are. You are experiencing changes all around you from physical, mental and emotional. You are having a great time just after your thirteenth birthday party with family and friends. During the party, you will meet a guy called Samuel .He is about 5ft 10 tall, very slim and cute, he will be 16Read MoreMy Star Predominant : Portrait Of John Keats1573 Words   |  7 PagesPratt Library (located at 71 Queen’s Park Crescent E) with archivist Roma Kail and her team, I examined the critique gà ©nà ©tique (primary sources) of Canadian writer and poet Raymond Knister for my archives project. I focused on the manuscript and research material of Knister’s novel, My Star Predominant: Portrait of John Keats, as well as his correspondence and newspaper clippings about his death. In doing so, I was able to write the history of the research and writing pro cess of My Star Predominant,Read MorePauls letter to the Galatians Essay1103 Words   |  5 PagesOUTLINE I. When and where Galatians was written II. Why Galatians was written III. Who wrote Galatians IV. Pauls stand on his authority in the Letter to the Galatians V. The primary themes of the book of Galatians VI. Conclusion Pauls Letter to the Galatians Where, when, why, and by whom Galatians was written as well as the issue, of Pauls authority, addressed by him in his letter and the primary themes are all important in order to understand this book. quot;The Letter of Paul toRead MoreEssay on Thessalonians1420 Words   |  6 PagesThessalonians Thessalonians is based on two different letters that was written to the Christian community in Thessalonica. The purpose of the first letter was to clear up some of the misunderstandings about the return of Christ. The second letters purpose was to still clear up some of the misunderstandings about the Day of the Lord for they thought the day had already come. The first letter to the Christian community was sent from Paul, Silvanus, and Timothy, though Paul was the main authorRead MoreWritten By Paul, Philemon is the 18th Book of the Bible Essay example1177 Words   |  5 Pageswriter of the letter, wrote this scripture as a letter format to his Christian brother, Philemon. Paul was in Rome, Italy, at the time where he was a prisoner of Jesus Christ. By Paul being a prisoner, he assumedly had infinite time to write and deeply contemplate what to include within the letter he created. â€Å"Philemon† was written in 60 A.D. The after-death initiation likely caused for Paul to especially note God’s sacrifices to save the people as Paul orchestrated the letter. Paul had been chargedRead MoreThe Lost Art of Letter-Writing Essay1143 Words   |  5 Pagesmajority of you would probably answer, â€Å"too many to count.† In fact, I would have the same answer as well. Now, think about how many handwritten letters have you received? And by handwritten letters, I mean a letter complete with a stamp and envelope, sent via post office. None at all? That’s not surprising, considering the great benefits of technological communication that cause people to make the switch from communicating through letter-writing. According to an annual survey conducted by the U.S. PostalRead MoreThe Love Letters Of Heloise And Abelard Analysis886 Words   |  4 Pagesby Christine de Pisan† and â€Å"The Love Letters of Heloise and Abelard† that are differ ent and similar. â€Å"The Book of the City of Ladies by Christine de Pisan† was a book that was written by Christine Pisan and what inspired her to write this story was all of the slander woman were getting as far as being blamed for every negative thing in the world. â€Å"The Love Letters of Heloise and Abelard† was written by Heloise and Abelard and they are different types of letters. The two couples were inspired whenRead MoreThe New Testament Is Not An Easy Thing1496 Words   |  6 Pagespersecuted for thinking different; they had a letter to help them try and deal with the persecution I know it doesn’t change things. Transitioning through the process of being an outsider isn’t an easy task, if only there was guide lines or letter to help people like there was in Philippians. The New Testament is made up of 27 books, 21 out of the 27 books are letters. When epistles were written they were meant to target specific people/ groups. Each epistle had d ifferent intentions but with certainRead MoreThe Paper Is Centered On The Discussion Of The New Testament1657 Words   |  7 PagesThe paper is centered on the discussion of the New Testament Letter Structures, specifically the Epistles. Style, format, and authorship will be some of the main points of discussion. How is the reader to use this information to determine, not just who the author is, but to whom is the author speaking too? The letter or epistle, what unique style shows that the author is original or a pseudo author writing in the same style as the original author. Any similarities of the writing style and contentRead MoreGeorge Mcclellan And Robert E. Lee1481 Words   |  6 PagesIn war, the commander in chief makes or breaks the efficiency and effectiveness of the army. The Civil War involved 3 main commanders in chief of the Union and Confederate Army. Through letters written by these three leaders, Ulysses S. Grant, George McClellan and Robert E. Lee, it is evi dent that their opinions and strategies differed greatly. While Grant considered himself part of the army, Lee separated himself as a ruling commander. Grant’s humble nature and vast knowledge on war technique also

In my dreams Free Essays

These strange eerie feelings were all too familiar to the boy who lived across the street. It was part of my daily routine to accompany the same quiet, hidden and shy boy to and from school. He very rarely spoke but was almost definitely troubled. We will write a custom essay sample on In my dreams or any similar topic only for you Order Now Just like the boy the whole Charms family kept themselves to themselves. The only sightings of Mrs. Charm were of her mysterious emerald eyes peeping from behind the faded, torn curtain. When the family moved into the street my mum had urged me to welcome the new family the morning that they had arrived. A little hesitant at introducing myself to the new family, nevertheless I obeyed my mother’s instruction. As I approached the first step I heard distressed voices from inside the house. The voices stopped and I knew my knocking had been heard. The blanket of cold air felt thin around me. The emptiness of the dark glaring eyes, which stared back at me when the door was opened, sent a shiver down my spine. The tense atmosphere around the house made my body freeze, but it became alive again when I heard my mother’s cheerful shriek from across the road. My mother was always colourful and energetic in her ways and sure enough within a few seconds she had fully introduced both herself and me reassuring the silent figure that I would be happy to walk alongside him on our journey to school. That was when my encounters with the Charms family started and my nightmares began. Every night since that first meeting I had awoken streaming with sweat and breathless, in a panic. At first the nightmares were blurry and confusing but after several weeks the pieces of the puzzle began to slide into place. I often tried to prevent my eyes closing when I felt tired, terrified of the horrifying events which I would witness as my eyelids clamped closed. The nightmares began with an image of the blank expression of the boy who lived across the street. His eyes rolled open and it was clear that he had been disturbed from a deep sleep. I knew that this was not the first time that this had happened. He was awakened at the same time every night from his peaceful slumber. He could set his watch by it. Some nights he would be so restless that he would slide from his bed and walk the shadowy landing to the bathroom. I saw him stumble. His legs felt heavy from the interrupted sleep. Other times the boy would lie awake in bed tossing and turning. When the voices started he doubted them at first. It was a new house and a strange neighbourhood; settling down took more than a couple of weeks. But as the voices got more frequent I could see that the boy dreaded his awakening. Then one night just like the previous nights, the same routine occurred. However this night was different. The voices were clearer than before. He knew that no one other than his family was in the house, and the doors were locked. Was it his wild imagination and the unsettled atmosphere in the house? This is what he had thought before. He simply dismissed it as his mind playing tricks on him. His dark troubled eyes guided his body back to his room. He stopped outside his parents’ room and paused. The voices had reached a peak and the boy now recognised whom they belonged to. The dark eyes peered around the door, which was ajar. His father appeared frightened and fearful as his mother’s voice rose. I shot up in bed. Beads of sweat ran don my forehead. What the boy had seen in my dreams was what I had been dreading. The bright emerald eyes rang clearly in my memory. While I had been dreaming it had all seemed so unbelievable, only a dream. Now I was awake and everything felt so real. The boy’s mother always kept herself hidden from the world and yet the father seemed to carry shame for his family. Since the move the situation had grown worse. The shouting that I had heard from inside the house at the first meeting of the family was exactly the same voices that the boy hears every night. There was nothing he could do to stop them. He could not ignore them because his body shook violently with fear as the voices got louder. The boy was helpless just like the rest of his family was. The boy’s family seemed to fall apart a little more each day. His dark eyes had tried to hide the frightening secrets of his family. When I had first met the Charms family I knew that there was something strange about the atmosphere around the house but I had just dismissed the boy as shy. The whole family was part of a tangled web of anger, hate and rage. Earlier in my dream I had seen the boy’s father looking fearful, but did he fear for his life? When morning came I struggled to remember the shadowy goings on in the Charms house. As I rubbed my weary eyes and the light streamed through the gap in my curtain everything started to become clearer. Confused from my sleep I was unsure of what I had seen but now I was sure. My thoughts were broken by my mum’s cheery smile, which lit up my room. I urged to tell my mum what had happened in my nightmare. I had been having them for weeks now and I had wanted to tell her then. I knew that she would not have thought anything of the strange family, she was always too busy. I was always making up stories. My mum called me the joker. I had a vivid imagination. That is why I doubted that the dreams were true at the beginning, but now I was sure. I explained to my mum about the nightmares. She smiled. I knew that smile. She did not believe me! How to cite In my dreams, Papers

Own Informatione Products Essay Example For Students

Own Informatione Products Essay CREATE YOUR OWN INFORMATION PRODUCTS!Millions and millions of full sized books and small booklets aresold each year. Most are produced by the large publishinghouses. However, there are also several million books soldevery year by small, unassuming, one-person publishingcompanies. Many of these one-person publishers operate from ahome-based office. And, surprisingly, some home-based publishersearn excellent incomes. (Whats more, some are even becomingvery rich.)In this report youll learn how to succeed as a home-basedpublisher, producing books, booklets, reports and manuals onnearly every subject imaginable. And, if you have no desire towrite your own material, youll learn how to get authors towrite for you. Many authors have chosen to by-pass the usual publishing routesand, instead, self-publish their own books. Admittedly, thisrequires more work, but it could also mean more profits. Thereare many reasons authors decide to self-publish, including:1. Its very difficult to get a manuscript accepted by the giantpublishing houses, unless you are a personality in some field,or are already a successful author. 2. Often, the large publishing companies will want to edit amanuscript in such a manner that is unacceptable to the author. 3. Often, the author can market his own book more effectivelythan a large publisher will. This is especially true if thematerial is of a non- fiction or of how-to nature. 4. Self publishing allows the author to keep all of the profits. 5. There is plenty of opportunity for the author/self- publisherto set up other profit center products that are related to thetopic of the book. So, as you can see, there are many compelling reasons whythousands of authors have chosen to self-publish. Also, theavailability of low cost microcomputers have madeself-publishing much easier than in past years. This report willgive you a step- by- step approach to self-publishing your ownbook. Note: this report is not about writing. It is assumed that youwill write your own booklets, or hire a ghostwriter to do thejob for you. So the following information will focus only onthe steps you need to take to succeed (make money) as a self-publisher. HOW IT WORKS AND HOW TO DO IT STEP-BY-STEP(1) Generate book ideas and proposals, either your own or byhiring authors/ghostwriters. (2) Evaluate these ideas and proposals as to the feasibility ofproducing a valued book, and reaching a large group ofprospective customers. (3) Evaluate the size of the market and determine how youllreach that market. Also, research any competitive books. (4) Consider various related products that you could sell to thepeople who buy your book. (5) Write and edit the book, pay royalties to an author, or hirea ghostwriter to do it for you. (6) Produce a camera-ready copy for the printer. (7) Begin your marketing effort by designing ads and brochures. (Often, this step comes before, or during, writing the book. Your sales material can give you something to live up to.)(8) Launch a full scale marketing and publicity campaign. (Afull-scale roll-out should follow a test marketing campaign. You want to make certain you have a truly salable product, andshould spend little money to test the waters.)(9) Get printing quotes and have the final version of the bookready to print and bind as soon as youre sure there will besufficient sales to warrant these costs. (10) Sell follow-up products to your customers. All of these steps can be carried out quickly. You could easilyhave a fast-selling book on the market within 6 months, or less. SELECTING A TOPICThe best, and easiest, subjects for self-publishers to produceare of the how to genre. Books, reports and manuals that tellreaders how to do something are among the liveliest sellers. Its very difficult for a small publisher to be successful withnovels, or poetry books. So this report will focus on how tobooks. However, you can apply many of the techniques discussedhere to market other kinds of books as well. To begin, you should publish material on topics which you aremost familiar. You should also have a market targeted and a planfor reaching that market. Example: you may have in mind toproduce a book about how to make money with crafts to be soldin small craft shops, craft fairs, craft magazines and throughdirect mail to people who make craft items. Its not necessary for you to be an expert on a topic if youarent writing the book yourself. But you do need to beknowledgeable enough to evaluate the book proposals that aresubmitted to you. Otherwise, youll have to hire an expert toevaluate the manuscript for you. Most small publishers specialize in one general topic. Forexample: crafts, income opportunities, computers, a particularhobby, gardening, health and others. A home-based publisher,like you, will then produce several books on the same subject. Thus, greatly increasing sales because youll have related booksto offer to the same customer. Once you have a few potential topics, these ideas must beevaluated. The most crucial question is, can I sell a booklike this and, if so, how will I sell it? First, you need toevaluate the size of the market. If there are only a fewthousand people who would be interested in your book, you maywant to reconsider. Many small publishers recommend that you have a potential marketof at least 50,000 people who would be interested in your topic. Next, you need to determine if these people are easy to reach. Are there magazines, trade associations, or mailing lists thatyou can use?Example: Book HOW TO USE LOTUS 1-2-3 SOFTWARE Market 2million owners of Lotus 1-2-3. How to reach mailing list ofLotus owners, special magazines for Lotus users, computerbookstoresYoull find that most self-publishers suggest that you find amarket niche that is not being adequately covered. Heres asampling of marketing model railroading, self-publishers,writers, Apple computer owners, computer programmers, gardeners,health enthusiasts and hundreds of other narrowly definedinterests. Each of these topics may only have a potential marketof 50,000 to 200,000. But this is often enough for you to besuccessful. Its especially true if you have a good way to reachthese people, and if you publish several books about the topic. Most publishers are recommending that you stick to specialsubject books rather than broad coverage books. It seems as ifthe day of the high page count, broad topic books are aboutover. There are also many groups of people who are interested inall kinds of narrow, specialized topics. Other factors to evaluate include: are there any similar booksalready on the market, how is your book different (morevaluable), are there people who really want your book, is yourinformation up-to-date and can you produce exciting promotionalmaterial to sell your book?Its important to consider your books selling points. If itseasy, write an ad for the book, that is, your material has manyselling points, the book will be easier to market. More aboutbook marketing later. BOOK TITLESThe title of your book can have a big effect on sales. A goodtitle will often result in increased interest as well as higherprofits. Example:HOW TO GET RICH IN MAIL ORDER is much better than HOW TO GETSTARTED IN MAIL ORDER. Here are a few more good examples of lively book titles:HOMEMADE CASH, CASH FROM YOUR COMPUTER, IS THERE A BOOK INSIDEYOU, QUICK CASH (129 WAYS ANYONE, ANYWHERE CAN MAKE $200RIGHT AFTER DINNER), HOW TO WRITE A MILLION- DOLLAR OPPORTUNITYBOOK, WHY S.O.B.S SUCCEED AND NICE GUYS FAIL IN SMALL BUSINESS,CASH COPY, ILL BUY THAT!, HOW TO MAKE PVC FURNITURE FOR FUN ANDPROFIT, CASH IN BY CLEANING UP, $200 A DAY WITH YOUR PICKUP, ADSTHAT SELL, HOW TO MAKE YOUR ADVERTISING MAKE MONEY, HOW I MADE$1,000,000 IN MAIL ORDER, HOW TO MAKE MAXIMUM MONEY IN MINIMUMTIME, SECRETS OF HOW TO BECOME A SUCCESSFUL MAILING LIST BROKER,HOW TO WRITE A HIT SONG AND SELL IT!, HOW TO ADVERTISE FORLESS THAN THE COST OF A POSTAGE STAMP! And so on. A good book title should: grab the attention of the customer,clearly reveal the books subject, arouse interest, define thearea covered by the book and promise benefits to thebuyer/reader. Many books also have a subtitle. The subtitle isusually about 6 to 15 words long and should reveal even moreabout the book. For example:QUICK CASH! How Anyone, At Any Time, Anywhere Can Make At Least$200 Right After Dinner. One more thing about book titles: If youre planning to produceads or direct mail pieces to promote your book, you shouldconsider a snappy, upbeat title which can be also used as yourheadline. The above book title, along with its sub-title, innational full-page advertisements has sold thousands of copiesof the book, Quick Cash. Its attention-getting, informative,captures the imagination of the proper prospect and offers abenefit. BOOK LAYOUTThere are several basic decisions you must make concerning thelayout of your book. These decisions will influence the cost youpay for printing. For example:(1) Stick with standard sizes 5 1/2 x 8 1/2 inches or 8 1/2 x11 inches. (Some printers may have slightly different bookdimensions.) But just make sure that you request a standard sizethat your printer can easily produce. Odd sizes will increasethe overall cost of printing. (2) Number of pages All book printers have optimum number ofpages that they can produce. These are usually increments of 4,8, 16, or 32 pages. Youll want to make sure your book falls onthese increments or youll pay extra for blank pages. The pagecount does not include the cover. Example: It may cost 10% morefor a 161 page book than it does for a 160 page book. Therefore,youll want to reduce your manuscript by one page. (3) Typeface This is the style and size of the letters thatmake up the text. The most used typeface for books is TimesRoman at 10 point size. If you use 12 point size, more pages arerequired, 8 point size will require less pages but will beharder to read. Dont use some offbeat, out of the ordinarytypeface. Make your book easy to read. Effects of the Atomic bomb EssayOther marketing methods include: sending publicity releases,mailing review book copies to editors of appropriatepublications and, perhaps, appearing on radio or TV talkshows. There are literally hundreds of different ways to sellyour books. One self-publisher sells 30 to 40 books every day byhawking them on the street! Imagine no ad costs, no directmail costs, no discounts, no postage just pure profit. Some publishers go so far as to design an ad, or direct mailpiece, for their book before they even write it. If they havetrouble writing a hard-hitting ad, they would probably havetrouble selling the book. Too, a pre-publication ad can giveyou something to live up to as you prepare your book. All book ads, direct mail pieces and brochures should focus onthe benefits that the book will give the customer. Thesebenefits include: more money, a better job, health, happiness,knowledge, love, luck, personal improvement, and so on. Your adsneed to convince your prospects that theyll enjoy thesebenefits by buying your book. Therefore, your ads must beeye-catching, descriptive and inspirational. If you dont wantto tackle writing your own ads, hire a direct responsecopywriter to do it for you. The really goods ones can oftenbring you more business than you can handle. Look in directresponse trade journals such as Direct Marketing magazine and DMNews for copywriter listings. Another important factor to consider is the overall appearanceof your ads and brochures. Simply put, they should lookappealing and be easy to read. Make sure that you follow therules of typesetting, proper graphic techniques and, mostimportantly, employ a stop-the- readers-in-their-tracks headlineand use well wri tten, compelling ad copy. Many self-publishers who sell by mail order offer some form ofmoney back guarantee. Most offer a 30 to 90 day refund forreturned books. Owen Publishing always gives a full year. Agood, reliable guarantee will definitely improve sales of yourbook. Mail order book sales can also be increased by adding incentivessuch as: 10% discount when buying before a certain date; freereport with each purchase; buy four books get the fifth onefree; or some other low-cost freebie. A bonus for promptnessalmost always increases book sales. But remember, when yourementioning your bonus, relate the benefits derived from thatbonus not just the bonus itself. If you intend to sell yourbook via mail order, observe the ads used by other booksellersand take time to read several books about mail order techniques. One of the lowest cost ways to sell your book by mail is calledthe two-step method. Using this strategy, you place low- costclassified ads to obtain inquiries for your book. You then sendto each inquiry a packet of information, including an effectivesales letter. Most often, youll want to send a follow- upmailing to those who didnt buy. And offer an additionalincentive. This two-step method is the lowest cost way to start. Its usedby some very successful companies, and has led many self-publishers to success. As time goes on, and your experienceincreases, expand into display ads and direct mail campaigns. OTHER SELLING TECHNIQUESOne way to promote your book is by making personal appearancesat book stores. You can arrange a book signing party with thebook store owner or manager. The book store orders 50 or 100 ofyour book and advertises the party. The author personallyautographs each book as its sold. Some authors go on nationaltours that encompasses autographing parties, talk showappearances, speeches, seminars and trade shows. It should be mentioned that this way to sell your book is, in reality,difficult. Getting book store owners or managers to agree tobook signing events takes some doing. Your topic must be very,very interesting and you must be convincing enough to get yourfoot in the door. It takes work, but it can be a lucrative wayto sell books. The dealership selling method works well for many self-publishers. There are many mail order book sellers who may beinterested in selling your books for you on a dropship basis. The mail order book dealer advertises your book(s) in hiscatalog and when an order arrives, sends you 50% (or whatever)of the retail price along with a shipping label addressed to thecustomer. You then ship the book directly to the buyer. This method works very well if you have camera-ready advertisingbrochures for the dealer to insert with his catalog or othermailings. The dealer will put his name and address on thebrochure and have several thousand copies printed. He thendistributes these brochures along with his other salesliterature or, perhaps, even runs ads for your book. Dealers can be found by placing small, inexpensive ads in theopportunity-type magazines, and by adding the tag-line DealerInquiries Invited to the bottom of your own sales materials. There are many self-publishing groups that work together inco-op marketing, either through book shows or by direct mail. You may want to take advantage of these co-op efforts. Also,there are many book shows going on all the time throughout thecountry where you can exhibit and sell books directly, or makecontact with wholesalers. ADDITIONAL INCOMEHere are a few other ways your book can produce money for you:selling through book clubs, selling subsidiary rights, movierights (wasnt there a movie called How To Make Love To AMarried Woman, or something like that, based on a how-tobook?), or by selling foreign rights. Anyway, all of these methods can produce some excellent profitswith little extra work on your part. It is suggested that you getinvolved with a local self-publishers or writers group whereyou can develop different ways to make money with your book. One of the best ways to produce additional income from your bookis by selling products that are related to the books topic. Ifyoure selling a book about making money with computers, forexample, you should include a catalog other computer books orshareware software. When you get an order for your main product (your book), youship the order along with a catalog of your other products. Since the customer has already expressed an interest in yourtopic by buying your book, a certain percentage of those buyerswill also be interested in your other related products. That is,of course, assuming that your customer was satisfied. You canget these other products by developing them yourself, or byacting as a dealer for other companies. Some self-publishersmake more money from these bounce back catalog sales than theydid from the original book sale. As your sales increase, youll need to keep a customer mailinglist. You can then mail catalogs or information on your latestbook throughout the year to your buyers. Whenever possible,youll want to include discount coupons or other sales materialin the book itself. Why? To capture many of the names of peoplewho buy your book through bookstores or from dealers. Youllnotice that many smart publishers include sales literature orcatalogs on the last few pages of the book in order to generateadditional sales. Another important aspect of marketing is the manner in which youoperate your business. You should always bend over backwards totreat the customer respectfully. Answer all complaints and shipall refunds promptly. Process all orders fast and reply to everyinquiry the same day, if possible. You want to develop a goodreputation for your company, if you ever expect to harvestrepeat orders. INCOME POTENTIALMany self-publishing authors have become millionaires. Most makean above average living. Writing and marketing your work, theessence of self-publishing, takes learning, practice,perseverance and determination. The work is easy. Its notlike mining 16 tons of coal. But your brain must be engaged atall times and you must constantly seek ways to better marketyour book. About 5% of your efforts will be tied up in producingyour book the other 95% will be marketing. Understand this: No matter how good your book is, now matter howwell written, no matter how timely or interesting the topic,nothing will happen until you lead your proper prospect to thepoint of taking out his or her checkbook and actually buying. So keep in mind that, not only must you prepare a salable bookor report, you must begin to master the techniques of marketing. The two skills, writing and marketing, can be easily learned. And, as you progress, youll discover pockets of profit that cansend your earnings sky high. The potential for earning is staggering. SOURCESWriters Digest magazine at your newsstandHow To Write How-To Books Articles by Raymond Hull WritersDigest BooksWriters Resource Guide Edited by Bernadine Clark WritersDigest BooksWriters Utopia Formula Report by Jerry Buchanan TOWERS Club USAPO Box 2038 Vancouver, WA 98668How To Make Your Advertising Make Money by John Caples PrenticeHallAds That Sell by Robert Bly 174 Holland Ave. New Milford, NJ07646The Secrets of Mail Order Unlocked by Ed Simpson Owen PublishingCompany Battle Ground, WA 98604-0010The Self-Publishing Manual by Dan Poynter Para Publishing PO Box4232 Santa Barbara, CA 93103Publishing Short-Run Books by Dan Poynter (address above)Plus, youll need a good dictionary, thesaurus and a book on theelements of grammar. CONCLUSIONSelf-publishing your own book, like most worthwhile endeavors,takes some amount of preparation. You can hire experts to dopart of the work for you (design covers, typesetting, editing,indexing, ghostwriting, etc.). It is recommended that you do muchof the work yourself in order to save money and to help youlearn the ins and outs of book publishing. You can save yourself some problems by preparing an overall planfor producing and marketing your book. Youll also want togather additional products related to the books topic that youcan sell for additional profits. Thousands of successful authors have found that self-publishingis the only route to take. Why not you?